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  • Writer's pictureSonja Nannan

5 tips to communicate more efficiently by creating videos for your business

Updated: Feb 5, 2023

Next to talking to people directly, videos are the best and most efficient way to communicate and share your knowledge, whether that is on social media or creating containers of your expertise like online courses..

I have used videos in my coaching process for quite some time. In 2017 I decided that it was inefficient for me to explain voice technique basics like breathing technique, the resonance of our voice, how we can change the sound of our vowels to each and every student or client individually. I thought it would be much more efficient to give them a video to watch on their own time, so that during our sessions I would be able to focus on guiding them to become better at using their voice.

Later I also started filming videos for social media in order to communicate and connect with a bigger audience and show potential clients what it is that I am offering.

Despite my occasional frustrations with social media and online marketing, I have found filming videos to be a joyous activity. It helps me be creative, have a container where I can showcase my expertise. The fact that they make my coaching process more efficient for me AND for my clients is also definitely a win-win situation.

When you film videos for social media it can help you show who you are and what you are about AND get people to decide whether they want to engage with you. This makes it very efficient to find your people and for your people to find you.

When you film videos to share your knowledge in the form of online courses, it is also efficient to share information that you just record once and then distribute several times. It can also become a passive form of income (I have created an online course called “28 days to an effortless voice” you can take a look at).

I think by now you probably see the many advantages making videos can have to help you communicate more easily, so if you have never done it and just want to begin here are 5 tips that can help you get started with filming videos. I have also created a video where I tell you all about it, you can go check that out here:

1. Allow yourself to get familiar with it. We have the tendency to rush, because when we want something, we have to be able to do it right now. We don’t allow ourselves the time and space to actually learn it. I was the same. I got really frustrated with the seemingly lengthy process of learning how to make good videos. But from my experience it is not actually that lengthy and it is in fact fun, playing with the many possibilities making videos can offer.

2. Sit at a table. This is a very practical tip, but for me it definitely takes off the pressure to “perform”. Videos are not like live-presentations. You don’t actually have to present. You can turn them into a conversation that you are having with your audience. So sitting at a table when I am filming myself is a way to communicate more naturally and spontaneously.

3. Create 20 videos. Ok, this is the most precise tip I can give you. When rehearsing songs for my performances I also used to practice them 20 times at least. So for videos to get good, trying it out a certain amount of times will definitely increase your chances of becoming more and more satisfied with the outcome.

4. Edit your videos. Maybe this is a no-brainer. But I have had clients - and I can include myself in this as well actually - who felt like they had to get everything right the first time which created a lot of pressure. So remember: you can feel much more at ease knowing that any crazy or stupid things you might say can just be edited out. We can make mistakes, it’s ok - we can delete them. I know, I’ve done it!

5. Make yourself look good. This is really my personal opinion and experience. The more effort I put into looking good in a video, the more fun I have watching it myself - which makes the editing process more enjoyable - and when I like watching it, I guess other people will like it, too. Of course it is completely up to you how far you want to take this, but just like putting on work-clothes when you go to the office, putting on something you feel good-looking and competent in will change your energy and therefore the energy of your video. It will also change the way you communicate. (Check out my blog post: “I hate my voice on recordings!” if this is something you are struggling with.

I hope these tips were useful. If you could need some guidance in becoming more confident creating videos or sharing your voice with your audience in general - book a 30 free discovery call with me here. You can also check out my coaching program here.

And if you have read this post and tried out one or some of my tips, feel free to send me an email and tell me about it.

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